Real Fruit.

Chris Hemsworth’s latest creation, Hardcrafted, is designed for the active lifestyle. Made with real fruit juice, lower in calories, and free from added sugars, it embodies a clean, natural energy. We developed a visual identity and packaging system that reflect both Hemsworth’s character and the spirit of the drink.

Logo
Box design
Renders
Photography (Generative A.I.)

Sandstrom Partners - Agency
Steve Sandstrom - Can design