DON GATO
Viva La Lucha
After the death of his long-time mentor, Don Gato lost his taste for the fight, but not for tequila. Once he avenged el general’s death, Don Gato sold his car and invested the money into what some would call a pyramid scheme. Lucky for don gato he was closer to the top of the pyramid, so he got a bunch of money. Don gato took this money and went to vegas. He put half of it on black and busted. It was quite a blow. The only comfort for don gato was that the house provided complimentary drinks. Don Gato ordered tequila. Within moments of ingesting the agave-rich nectar of his homeland, Don Gato felt strength once again returning to his arms, his legs, his abs. He felt the power. Don Gato took what remained of his money, minus the two breakfast buffets he had purchased, and once again he put it all on black. They said “why not red, Don Gato?” He didn’t answer. Black hit. And Don Gato won. Don Gato left with his winnings. He returned to jalisco and bought a field. On this field, Don Gato planted agave.
ROLE
Identity
Packaging
Art Direction
AGENCY
Sandstrom Partners
