Amy’s Ice Cream is a boutique ice cream shop with seven locations around Austin, Texas and is one of the few Brands which helped shape Austin's off beat culture over the past 20 years. They have achieved a cult following by creating quirky interior spaces, juggling ice cream, and hiring a unique staff which is guaranteed to put a smile on your face. This campaign has updated and improved their already existent brand.

THE PROBLEM

How does an ice cream shop build a community during a time in which Ice cream shops are moving towards self serve ice cream and the existent employees have less interaction with their customers?

THE SOLUTION

Amy’s Ice Cream is alive, young, personable and proud to be outside the status quo. Focusing on their non–conforming side, Amy’s new brand uses sophisticated humor to target the college crowd around town and attracts Austin's unique personalities with funky packaging almost jumps off the shelf. Amy’s Ice Cream is “Keeping Ice Cream Cool.”