BEAST IN THE DISTANCE
Ever wonder what mighty potion Vikings armed themselves with as they crisscrossed the oceans? The answer lies with the humble honeybee—and the sweet elixir it’s helped produce for millenia. Mead may be the ancestor of all alcoholic beverages. It’s enjoyed audiences with all manner of royalty, epic fictional heroes and even Greek gods. But its popularity has still sagged under the weight of history—until Yonbeastie. The ancient draught is staging a triumphant return, and you need to know what all the buzz is about.
Yonbeastie is a Nordic reference meaning, "Beast in the distance." The iconography avoids normal tropes of honeycombs and bees, and dives into the world of Scandinavian fairy tales.